Crowdfunding, the practice of raising small amounts of money from large numbers of people, has enabled people around the world to start new businesses, fund initiatives, and raise money for themselves and others. Yet, not all crowdfunding efforts reach their desired goal. Why do some succeed, while others fail? This course will reveal the science behind successful crowdfunding, … [Read more...] about Crowdfunding
Business
Accounting for Decision Making
Through this course, you will start by addressing the two “big questions†of accounting: “What do I have?†and “How did I do over time?†You will see how the two key financial statements – the balance sheet and the income statement - are designed to answer these questions and then move on to consider how individual transactions aggregate to make up these financial … [Read more...] about Accounting for Decision Making
Customer Centric Innovation
Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations. … [Read more...] about Customer Centric Innovation
Data Visualization and Dashboards with Excel and Cognos
This course covers some of the first steps in the development of data visualizations using spreadsheets and dashboards. Begin the process of telling a story with your data by creating the many types of charts that are available in spreadsheets like Excel. Explore the different tools of a spreadsheet, such as the important pivot function and the ability to create dashboards and … [Read more...] about Data Visualization and Dashboards with Excel and Cognos
Satisfaction Guaranteed: Develop Customer Loyalty Online
You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work … [Read more...] about Satisfaction Guaranteed: Develop Customer Loyalty Online
