New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?â€) and a customized Idea Filter (“Are you working on the right priorities?â€)—2 simple tools that steer concept-stage commercialization to … [Read more...] about Technology Commercialization, Part 1: Setting up your Idea Filtering System
Business
The 3D Printing Revolution
This course will demonstrate how 3D printers work, show what people make with them, and examine the 3D printing ecosystem. It will also explore the future of 3D printing and discuss how this technology will revolutionize our world. The course materials include informative video lectures, on-location interviews with a variety of 3D printing experts, and engaging hands-on … [Read more...] about The 3D Printing Revolution
ESG and Climate Change
In this course, you will focus on understanding climate change and the risks and opportunities that it creates for businesses in the 21st century. You will analyze the current impacts of climate change on a global scale, and the investment shifts that are required to achieve a net-zero economy. Next, you will analyze the role of climate disclosures and their importance in ESG. … [Read more...] about ESG and Climate Change
Launch Your Online Business
Learners who complete the course will: - gain an understanding of different business models - learn strategies for naming their business - create customer personas - create their brand identity - create their Unique Value Proposition and learn how to make their business stand out from their competitors - know every step needed to build their website including best practices - … [Read more...] about Launch Your Online Business
Brand Identity and Strategy
Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its … [Read more...] about Brand Identity and Strategy
