6 Ways to Effectively Increase Your Conversion Rate with Chatbots

6 Ways to Effectively Increase Your Conversion Rate with Chatbots

It goes without saying that the internet has drastically transformed our buying pattern. Today, we shop, watch, communicate, relax, and learn things online. It has also massively contributed to the growth of online businesses.

But the irony is that most online businesses struggle to retain their visitors, let alone convincing them to make a purchase. And this is where chatbots come to your rescue.

They serve as the first line of support to the customer by giving and collecting information, arranging meetings, and upselling your products.

Having said that, here are 6 ways chatbots can effectively increase the conversion rate.

1. Captured Qualified Leads

Visitors can land on your website through social media, emails, word of mouth and so on. A potential buyer can visit your website many times, increasing the traffic of the website. However, a sizable amount of traffic doesn’t guarantee a good conversion.

Even if you ask your visitors to fill forms in exchange for some freebies, it doesn’t bring the required benefits. Why?

Because freebies might interest some while seem unnecessary for others. Such forms have much information to give out, and customers neither have the time nor the inclination to do it.

This is where chatbots can help — communicate rightly.

They converse with your prospect and engagingly collect information. They can break the information into small messages rather than ask for a lot of information in one go So it doesn’t get overwhelming for your prospects.

Let’s take the case study of Kian, American motor Kia’s chatbot. It was built to cut the clutter of 800 websites owned by the motor giant and establish one single point of contact for the buyers. In four months since its launch, Kian has gotten four times more conversion than Kia.com, the main website of the motor company with a 21% conversion rate.

Upon learning about your requirements, it shares information about all the car models, compares similar models of the competitors, shares roadside assistance information and information about KIA stores near them.

Source: Digiday

Besides, chatbots can be used to greet your visitors using a welcome message.

A welcome message can include your name, query, and a couple of options to choose from. It can also have hospitality phrases such as

• Hi, Good morning
• Hi, nice to see you
• Welcome (name). How can I help you?

Welcome messages are an ideal way to start a conversation with your potential customers and take your collaboration to the next level. Assuring your potential customers that you’d serve them to the best of your capacity instills a sense of trust in them, and they are likely to come back to you again.

As an example, the team at the classic card game site Solitaired hypothesized that many of their users didn’t know how to play a game of solitaire. They used a chat widget that asked users if they knew how to play or not. If they didn’t, the widget provided instructions. Through the widget, they found their engagement rate increased 7% and their sign up rate by 5%.

Also, chatbots offer personalization, which means you can handpick texts, set time, and language according to your target audience, which eventually helps in nurturing qualified leads.

2. Engage your customers using QR Code-powered chatbots

With eCommerce brands marching towards chat enabled customer support, it’s important to be accessible throughout the user journey even after the purchase. When users first try a new product, they may have questions and need guidance on how to use it. Adding a QR Code directly to the product or the box that came in can help users initiate conversations seamlessly with the chatbot.

Creating a QR Code linked to a chatbot is an easy, one-step process. You need a trusty QR Code Generator and add the URL that redirects to an app or web-based experience where users can start chatting with the bot.

For eCommerce brands with a B2B focus, initial customer support post-purchase is critical. Businesses trying to build a proof of concept evaluate the ease of access to support and it’s quality before upgrading or issuing a bigger purchase order.

QR Codes powered chatbot can also additionally be used to get authentic reviews that can be leveraged to convert potential customers. 90% of customers are influenced by positive reviews when purchasing a product.

Also with smartphones having the native capability to scan QR Codes using the camera, QR Codes are now mainstream. Create a QR code, place them on delivery boxes, price tags, receipts or product inserts, and trigger a chatbot experience.

3. Answer FAQs in a Quick and Effective Way

Do you know that an average page visit only lasts for 10 to 20 seconds?

This usually happens because of the website’s poor design. The visitors aren’t able to find what they are looking for. Hence, as a business owner, you need to level up your website’s UX and offer information that catches your visitor’s eye immediately.

But how would you do that? — by using chatbots.

A study by HubSpot shows customers are most likely to use chatbots to receive quick responses to their queries. This is because a website chatbot acts as a pull mechanism. Whenever a prospect lands to a website, they would most likely look for some information. If they can’t find it, they’ll ask about it. An AI chatbot has the potential to deliver the right answers to them instantly in a conversational manner. This proves out to be a game-changer for businesses reliant on answering their customer’s queries in a timely and efficient manner.

For example, easyplan, a goal-based saving app, has an intuitive chatbot that works as a virtual assistant. It asks you about the amount you wish to save, whether you’d save weekly or monthly and the payment mode. It also reminds you about your upcoming payment and offers an option of auto payment.

Hence, chatbots make the job of customers easy who otherwise had to scroll through hundreds of pages of the website/app to find relevant information.

4. Amp Up Your Customer Support

One of the biggest challenges a company faces is to offer satisfactory customer support. It often gets difficult to find and hire people who are skilled and culturally fit. Those who are are expensive. Plus, one customer support executive can only answer to two customers at the maximum at any given point. This increases the response wait time for people who are waiting in line to get their queries resolved. Often when the response time surges, customers get annoyed, leave and never come back again. Additionally, a human service rep might commit mistakes, no matter how sound they’re with their work.

A chatbot solves all these contingencies. They answer general queries, solve complicated questions, send the right resources and the best part is they never get tired doing all this. Plus, they are available 24*7 and the chances of mistakes or conflict are minuscule as they are programmed to solve a purpose. The team at Unscrambled Words used a chatbot to help with customer support inquiries and found that even though customers weren’t talking to a person because answers were delivered instantly, customer satisfaction scores went up 8%.

Hence, incorporating a chatbot into your website or customer support system pays back in several ways. It gives them the right information and solves their most complex problem, eventually upping the conversion rate.

Here’s the eCommerce giant Amazon’s chatbot working as a customer support executive.

5. Reduce Shopping Cart Abandonment

Shopping cart abandonment is one of the primary reasons eCommerce businesses aren’t able to close more leads. According to Statista, about 88.05% of online shopping carts were abandoned. The root cause being:

• Unexpected shipping fees
• Low level of payment gateway security
• Account setup required

But how can you make people buy the items they’ve put in the cart and vanished?

Well, integrate chatbots to guide customers through the whole buying process. Encourage your customers to add items to carts, remind them about the items and process orders.

You can also offer some discounts or coupons that entice them through the chatbot to purchase the product. This way, you’d also engage customers, improve efficiency, and reduce shopping cart abandonment.

Along with that, chatbots can automate the checkout process. They can show desired products to the visitor, recommend other products based on their preferences, and direct them to the checkout. They can also answer about the shipping cost, payment gateway fee, and other hidden charges contributing to the cart abandonment. A chatbot provides all the necessary details for completing the checkout process.

Look at this example by virtual spirits, a chatbot development company on how their chatbots are helping their clients to answer their customer queries and take them to the checkout page.

6. Retain Loyal Customers With Extra Benefits

We all know that it is more profitable to retain existing customers than to acquire new ones. A chatbot helps to increase the retention and conversion rate by sharing transactional messages, how-to tutorials, post-purchase support, referral and loyalty schemes.

Here’s an example of Inkbox’s chatbot helping the customer to use the product by step-by-step video instructions.

Similarly, chatbots can be used for running referral and loyalty programs. A bot helps you to

• Customize responses based on previous interactions
• Provide responses immediately
• Reduce the number of clicks to one to two.
• Remind customers about redeemable points and encourage them to use

Chatbots are Transforming the eCommerce Business

Chatbots are becoming an innate part of any business. They are crucial for upping the conversion rate and closing more sales. They help you generate qualified leads, greet your customers, conduct A/B tests, guide your customer through the buying journey, and retain them. It’s true to say that one chatbot opens the door to many possibilities for online business owners like you!

Are you using a chatbot to take your customer service to the next level? Let us know in the comment section.