New customer acquisition is costly. And customers are increasingly demanding, fickle, and empowered with endless options ” new and old ” to spend their dollars. So brands are rightly focused on increasing retention and share of wallet to maximize customer value. Brands know that data holds the key to making the customer value gains they want to see. But they struggle to … [Read more...] about 3 Fresh Approaches to Maximize Customer Value with Data
Archives for 2017
How Virtual Reality Apps Influences Small Businesses
Virtual reality offers a thrilling experience to users. It connects their senses and stimulates feelings that 2D visuals cannot stir up. With the ongoing advancement, this technology will offer users a better immersive and exciting experience. Though it has progressed in gaming, healthcare, learning process and other commercial aspects, it will soon become a household tool. The … [Read more...] about How Virtual Reality Apps Influences Small Businesses
How Facial Recognition Can Help to Understand People
The facial recognition market is expected to grow to more than $2 Bn by 2020. While that's a small figure compared to that of the analytics market which is expected to grow to a whopping $200+ Bn around the same time, the demand for face analytics continues to grow in-line with the expectations and, therefore, the application of big data and analytics in many spheres of our … [Read more...] about How Facial Recognition Can Help to Understand People
Big Data & the US Vote: Did Trump Change Their Mind?
Two summers before the 2016 US Presidential election, I was sitting around a bonfire in the wilds of Kenya, lingering in the peace that comes from spending the day amongst the extraordinary wildlife of safari (that's ordinary for Africa). An intimate gathering of around 15 guests from all continents, the conversation was friendly and centered on the day's site seeing. … [Read more...] about Big Data & the US Vote: Did Trump Change Their Mind?
IoT: An Open Ocean of Opportunities
The Internet of Things (IoT) is in the wild west phase of its development. There are no formal regulations that dictate a security protocol which is evenly employed by all manufacturers, yet. While there is a distinct lack of structure in the developmental process, there is no shortage of pioneers eagerly hitching up their wagon and venturing out to explore the vast new … [Read more...] about IoT: An Open Ocean of Opportunities
