In the midst of the customer-centric revolution, industries are being fundamentally disrupted.
At Connected Customer 2019, we’ve ripped up the rule book on what customer conferences should be. When Amazon revolutionised e-commerce, they were thinking about the next thirty years of business, not tomorrow’s problems
so why should you?
We’ve built an agenda with these same change-makers who’ve disrupted their industries, and the organisations who’ve forged new paths in struggling sectors. While we’re putting the finishing touches to this year’s line-up, check out our preview brochure and see some of what’s in store.
Connected Customer 2019 is taking inspiration from past visions of the future. We’re talking about those 60’s visions of flying cars, robot butlers and self-walking dog leashes
and we’re borrowing some of that 60’s optimism.
We’re not looking at today’s limitations and we’re not here to plaster the holes in your current CX; but show you how to reinvent your customer strategy to enact actual, fundamental change
not just for today, but for the next thirty years.
The’three stages‘explore the three questions every company will need an address to keep pace with the digital age. Here’s a look at what they cover:
How will you interact with your customer?
From restaurants to music, television to transport, and the high street to hotels; industries are being changed forever by the emergence of digital, customer-centric propositions. When Spotify launched in 2008, no one would have predicted that the physical music would vanish, but can you imagine buying a CD now?
What does your customer expect of you?
In days gone by, politics used to be the poisoned chalice that brands shied from. But last year Nike took a stand with
even if it meant sacrificing a portion of its customer base. And with Weight Watchers rebranding as WW and focusing on wellness, changing customer attitudes are changing the core facets of brands’ offerings.
How will you understand your customer?
As customers become ever more connected, companies are able to gain more knowledge about their customers than ever before. But with scandals like Cambridge Analytics and regulation like GDPR, customers trust of data is growing thinner than ever before
meaning they’re taking more control over who has their data and why the can use it.