We will be joined by 150 marketers from B2C brands looking to engage the single largest up-and coming consumer group on the market, Generation Z. Generation Z is expected to hold 40% of consumer power by 2020. To tackle marketing challenges, Savage.Z will give practical tips on winning with this new generation. It’s about going back to the basics of what events are about and putting content first. Learn how your marketing message can stay authentic, engaging, and personalized to successfully market to Generation Z. Success depends on factors such diversity, purpose, authenticity, speed, hypersegmentation, and personalization.’
Speakers include Tim Bodenham, managing director of BAM Agency; Antje Hundhausen, Vice President of Deutsche Telekom Brand Experience; Johannes Schiefer, Vice President of Digital Marketing for ESL; Balazs Lengyel, Head of Social Media and Communication and Eva Wimmers, president of Huawei Honor Europe.’
There’will also be’an open question and answer session included in the the event, with a group of Gen Z panelists, providing their unique perspectives on what marketers think Gen Z want.’
The event will take place at the FORUM Factory, Besselstra’e 13-14, 10969 Berlin, Germany.’
The Future of Shopping workshop will dissect popular practices in the B2C industry such as omnichannel marketing strategy. Reimagining experience hubs, psychographic marketing, budget allocation, and tech to invest in. With each workshop sessions featuring two parts: an in depth-presenation by a workshop leader, followed by a group discussion. The workshop leaders will be Eva Wimmers, President of Huawei Honor Europe, Gavin Clark, Chief Digital Officer of Fitch, Thomas Ebenfeld, Managing Partner of concept m, and Rodger Buyvoets, CEO of Crobox.’
Our participants say:’
“From creating a chatbot, to anaylyzing data, to inspiring talks: the Savage Marketin Seminar is ther perfect place to create new ideas as a modern marketer.”‘
-Oaky’
“It was a pleasure ot attend your event! The speakers, attendees and ambiance inspired me on many levels. Veyr much appreciated.” -Air France- KLM’
Further information and registration is available at’z.savagemarketing.io/
