The Future of Marketing is Authentic Engagement on a Personal Level’
This is a call to end inauthentic, impersonal marketing. With an influx of new technology and big data, the past decade was a learning curve for the next phase of marketing’
one where brands are purpose-driven, campaigns are truly data-backed, and personalization makes marketing valuable. It’s time to look at the whole customer journey and the deliver the ultimate experience.’
It’s been a decade of data-fueled opportunity and we’ve seen some of the most effective marketing campaigns in history, but we’ve also witnessed some of the most damaging’
customer expectations are at an all-time high and brand trust at an all-time low. So the question is: how can we harness evolving martech, retain the human-element, and authentically connect with our customers?’
The challenges are four-fold:’
| 1 | Brand Story & the Future of the CMO:‘How can we create an authentic purpose-driven, data-backed brand story that engages all generations and customer groups in a diverse audience? |
| 2 | Compelling Content & Creative Storytelling:‘How can we cut through the digital noise with compelling content that creates a genuine bond with your customer through a shared, memorable experience? |
| 3 | Martech Innovation & Customer Insights:‘How will new disruptive tech change the way we connect with our customers and save businesses millions with marketing automation? |
| 4 | Influencers & Social Success:‘How can we amplify reach and build trust with less effort and lower overheads? Video, influencers and the formula for social success. |
Bringing together world renowned CMOs, innovators and experts, the Incite Marketing Summit will inspire and empower marketing leaders to develop their own departments and drive their organization forward. A holistic cross-industry, cross discipline approach to effective and authentic marketing driven by innovation. Come and celebrate this next phase with the marketing elite’
and bring back brand trust.’
Find out more at’https://events.incite-group.com/west/
