Capstone Project

The capstone project serves as the culmination of your learning journey in the IBM Digital Marketing Professional Certificate program. It provides you with a unique opportunity to leverage and apply the knowledge and skills you’ve acquired across all the courses in the program to develop a comprehensive digital marketing and growth hacking strategy.

You will assume the role of a digital marketing consultant, tasked with creating a strategic roadmap for a fictional business. This project will require you to analyze a business context, define target audiences, set strategic objectives, select appropriate digital channels, outline content and campaign plans, and establish measurement frameworks. By the end of this project, you will have a tangible deliverable showcasing your mastery of digital marketing principles and your ability to create a cohesive and actionable strategy for business growth