Conversations have always been at the center of sales, and the transition to the digital space hasn't changed that. Chatbots are at the forefront of facilitating these conversations on the online front. According to stats, 55% of businesses that use chatbots generate more high-quality leads, and chatbots increase sales by 67%. So now you know. Chatbots aren't just a gimmick or … [Read more...] about Top Chatbot Marketing Techniques that will Drives your Sales
Strategy
Learn everything about data strategy, what it should include in order to be successful, and how you can develop a data-driven business strategy for your business.
Digitalisation in Air Cargo: The Hurdles and Benefits
The air cargo industry is very much a relied upon service and operations and there are many ground operations that are involved before cargo even gets on the plane. As the world stands today technology helps to streamline so many of the services and operations that we use and this would very much be the case when it comes to air cargo. The revenue from air cargo represents 14% … [Read more...] about Digitalisation in Air Cargo: The Hurdles and Benefits
How To Improve Your Data Quality: 7 Tips
Netflix uses data to understand what its audience wants and create blockbuster series. Uber uses data to move their drivers to areas that have a higher demand. These are only 2 of the many companies that are using data to stride ahead of the competition. When it comes to being a data-driven organization, collecting data is the easy part. The hard part is drawing meaningful, … [Read more...] about How To Improve Your Data Quality: 7 Tips
Top 10 Google Algorithmic Updates of 2021 That You Must Know
As marketers head to 2022, most of them need to ask themselves one critical question: Which search updates from 2021 should they be keeping in mind? Every year Google comes up with several algorithmic updates geared towards optimizing users' experiences and helping searchers discover the information they need as quickly as possible. One of the significant features of these … [Read more...] about Top 10 Google Algorithmic Updates of 2021 That You Must Know
Making Governance Palatable
Governance of data and related analytical processes isn't something that most people get excited about. In fact, many people dread the idea of working under or even discussing formal governance policies. However, with some slight changes in thinking and positioning, the role of governance can come to be viewed more positively and as something that will be good for everyone. … [Read more...] about Making Governance Palatable
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What is data strategy?
Data strategy, also called analytics strategy or business data strategy, is the organizing principle for an enterprise’s investments in data and data-related technologies. Data strategy provides a framework for thinking through the complex trade-offs in managing data as an enterprise resource.
It helps business leaders make decisions about where to focus their data investments and how to maximize the value of those investments. Want to learn more about data strategy? Datafloq has courses available. Contact us to get started.
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How does data strategy work?
Data strategy starts with a clear understanding of an organization’s business goals. From there, it defines the role that data will play in achieving those goals and outlines a plan for how to get the most value from data. Data strategy is an essential part of any organization’s overall data business strategy.
When done well, it can help organizations make better use of their data and gain a competitive edge. But when executed poorly, it can lead to wasted resources and missed opportunities. Data strategy is not a one-time exercise; it should be revisited regularly as an organization’s business goals and needs evolve.
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What are the four big data strategies?
Big data can be a big help when it comes to making decisions for your business. But how do you make sense of all the data out there? One way is to use the four big data strategies:
- Performance management — Helps you track and improve your business’s performance.
- Data exploration — Helps you understand your data and find hidden patterns.
- Social analytics — Helps you analyze data to understand customer behavior.
- Decision science — Helps you use data to make better decisions.
These strategies can help you get the most out of your data and make better decisions for your business.
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What should a data strategy include?
A data strategy should be designed to help an organization achieve its business goals. It should be aligned with the organization’s overall data business strategy to be effective, considering its unique needs, such as its size, industry, and geographic location.
The data strategy should also define the roles and responsibilities of those responsible for managing the data. Finally, the data strategy should identify the tools and technologies that will be used to collect, store, and analyze the data. By considering these factors, an organization can develop a data strategy to help it meet its business goals.
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What is a big data strategy, and why should companies have the strategy in place?
Big data refers to a large number of data companies have access to. It can come from various sources, including social media, transaction records, and sensors. The challenge for companies is to make sense of this data and use it to improve their business.
A big data strategy helps companies to set goals and priorities for dealing with big data. It also helps them to invest in the right technologies and build the necessary expertise. Companies will struggle to get the most out of their data assets without a big data strategy. They will also be at a competitive disadvantage compared to those companies that have invested in big data.
