For years, corporations have used big data to make decisions and drive strategy. This is no longer a viable option. Companies aren't correctly using their data and while the concept remains popular, the current methods of using big data aren't successfully meeting the need. Corporate researchers and marketing experts still use data without supplying the proper context. Saying … [Read more...] about Using Online Reviews and Big Data for Positive Impact
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
How Big Data Changed Online Dating
Most of the young men would have considered the happy hour at Chainsaw Sisters Saloon as a target-rich environment. The place was packed and the drinks were cheap. Predominantly, the odds of getting lucky were very low. Empirically, millennials know that bar crawling is for recreation but not for low-percentage mating rituals, time-wasting, archaic. There are many dating apps … [Read more...] about How Big Data Changed Online Dating
What Big Data Means for the Future of Health
Doctors and scientist are always looking for ways to improve the health and wellness of society. The industry thrives on the introduction of new technology and medical techniques. It is this constant effort to improve medical outcomes that pushes doctors, nurses, and scientists to find the best healthcare solutions. One big technological breakthrough that has helped these … [Read more...] about What Big Data Means for the Future of Health
Digital Transformation: What it is and Why It Matters
Digital technologies play an ever-increasing role in our daily lives. Companies must follow suite to provide consumers with the digitally-connected experiences they expect. Digital transformation takes commitment but it is no longer an option for brands who want to stay competitive. Consumers will simply turn away from companies that aren't keeping pace in favor of a brand … [Read more...] about Digital Transformation: What it is and Why It Matters
How to Balance Analytics Agility and Stability
There have been many science fiction stories (as well as video games!) that revolve around the tradeoffs between powerful, strong, hard to harm combatants and those that are small, nimble, but easy to harm. Both have their merits and both can be useful in different situations. However, the same profile doesn't work best in every situation. There are situations in a fight where … [Read more...] about How to Balance Analytics Agility and Stability
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What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
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What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
Want to learn more about big data? Datafloq has courses available. Contact us to get started.
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When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
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Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
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What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
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How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.
