Since our previous post, raising questions for Blockchain to answer, I have seen more news on Blockchain Analytics. It seems many individuals and firms are working in this space. To bring together the power of analytics (sometimes plus AI), to help both analyse blockchain data and enable new types of analytics. We raised, in that previous post, the unanswered questions on … [Read more...] about Advances in Blockchain Analytics, Through more Investment & Collaboration
Big Data
Learn everything you need to know about big data. Find out how companies are using this revolutionary technology and what it means for your business strategy.
How to Make the Most of Your Big Data
Data rules the world these days. But now that it's handily surpassed just about every other quantifiable thing on Earth in terms of usefulness and monetary value, a single burning question remains: Just what, precisely, do we do with all of it? Don't be scared off by the name ” big data is every bit as useful for smaller companies as for globe-spanning corporations. As it turns … [Read more...] about How to Make the Most of Your Big Data
Behavioral Advertising: Find out who clicks on you Ads!
The term Behavioral Advertising and Predictive Advertising has been making the rounds for quite a while. However, not everyone is clear about how minuscule pieces of information come together to form a pattern. Behavioral Advertising can be summed up as a technique used by advertisers, to display targeted ads to consumers, by collecting their browsing data and analyzing … [Read more...] about Behavioral Advertising: Find out who clicks on you Ads!
Wrong KPIs are costly: How to avoid Wells Fargo’s mistake
Fraud charges and $185 million fine “ this was the price of one wrong KPI for Wells Fargo. This notorious case probably induced many companies to double-check their motivation schemes and reach out to BI consulting practitioners. And it's easy to understand these precautions. For many years, Wells Fargo was a role model for many banks that dreamed of repeating their success in … [Read more...] about Wrong KPIs are costly: How to avoid Wells Fargo’s mistake
7 Tips for Selecting the Best IoT Platform for Your Business
It is now an established fact that maintaining an Internet of Things platform of your choice is crucial to the way business processes are carried out. And, the rapid adoption of IoT in all fields of industry has made it an asset to any company. However, in spite of the rapid growth of IoT, the sad fact is that 90% of the data still remains unused, making it evident that we are … [Read more...] about 7 Tips for Selecting the Best IoT Platform for Your Business
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What is big data?
Big data is a term that refers to the massive amount of digital data created and shared every day. Big data can transform how we live, work, and communicate. It can be used to improve everything from public health and urban planning to business and marketing.
Big data is also changing the way we think about privacy and security. The volume, velocity, and variety of big data present challenges and opportunities for organizations and individuals. Regardless, big data is here to stay, and its impact will only continue to grow in the years to come.
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What is big data analytics?
Big data analytics is the process of turning large, complex data sets into actionable insights. Businesses use various analytical tools and techniques, including machine learning and statistical analysis, to do this.
Big data analytics can be used to improve decision-making in areas like marketing, operations, and customer service. It can also be used to identify new business opportunities and optimize existing processes. With the help of big data analysis, businesses can gain a competitive edge by using their data better.
Want to learn more about big data? Datafloq has courses available. Contact us to get started.
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When was big data introduced?
The term big data was coined in the 1990s, with some giving credit to John Mashey for popularizing the term. However, the concept of big data has been around for much longer.
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Where does big data come from?
In the early days of computing, scientists and businesses began to realize that the amount of data being generated was increasing exponentially. As a result, they began to develop new methods for storing and processing data.
Over time, these methods have become increasingly sophisticated and have played a key role in enabling businesses to make sense of vast amounts of information. Today, big data is used in various industries, from retail to healthcare, and its importance is only likely to grow in the years to come.
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What are examples of big data?
One of the most common examples of big data is social media data. With over 2 billion active users, Facebook generates a huge amount of data every day. This includes information on user interactions, posts, and even location data. Analyzing this data can help companies better understand their customers and target their marketing efforts.
Another example of big data is GPS signals. These signals are constantly being generated by devices like cell phones and fitness trackers. When combined with other data sets, GPS signals can be used to provide insights into everything from traffic patterns to human behavior. Finally, weather patterns are another type of big data set. By tracking these patterns over time, scientists can better understand the impact of climate change and develop strategies for mitigating its effects.
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How do companies use big data?
Companies use big data in marketing, product development, and customer service. By analyzing large data sets, businesses can identify patterns and trends that would be otherwise difficult to spot. For example, a company might use big data to track customer behavior patterns to improve its marketing efforts.
Alternatively, a company might use big data to improve its products by identifying areas where customers are most likely to experience problems. For instance, big data can be used to improve customer service by finding pain points in the customer journey. Ultimately, big data provides companies with a valuable tool for gaining insights into their business operations.
