Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities … [Read more...] about Google SEO Fundamentals
Business
Project Initiation: Starting a Successful Project
This is the second course in the Google Project Management Certificate program. This course will show you how to set a project up for success in the first phase of the project life cycle: the project initiation phase. In exploring the key components of this phase, you’ll learn how to define and manage project goals, deliverables, scope, and success criteria. You’ll … [Read more...] about Project Initiation: Starting a Successful Project
Finance for Startups
Finance is one of the key ingredients for successful startups. Many entrepreneurs, however, lack knowledge of finance. This course teaches basic financial knowledge needed in starting and operating startups to entrepreneurs or would-be entrepreneurs who did not major in finance. Students of this course will learn to read and understand financial statements such as balance … [Read more...] about Finance for Startups
What is Social?
The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the … [Read more...] about What is Social?
Accounting: Principles of Financial Accounting
Financial Accounting is often called the language of business; it is the language that managers use to communicate the firm's financial and economic information to external parties such as shareholders and creditors. Nobody working in business can afford financial illiteracy. Whether you run your own business, work as a manager or are just starting your career, you want to … [Read more...] about Accounting: Principles of Financial Accounting
