Influencer marketing has seen a massive explosion in popularity over the last year. Big Commerce goes on to note that 17% of businesses who use influencer marketing will sink more than half of their marketing budget on this channel in 2020. With such a massively growing industry, it's not surprising to see companies making a few missteps here and there. Influencers are, after … [Read more...] about How AI Can Solve Influencer Marketing Mistakes
viral marketing
The Integration of Billboard Advertising and Digital Marketing
Advertising is the concept of creating awareness about a brand, product, or event. Its application has evolved over the years from simple paper posters on the streets to wooden boards, billboards, radio, TV and now online digital advertising. While some of the methods used to advertise in the past continue to fade, some remain relatively important to businesses looking to … [Read more...] about The Integration of Billboard Advertising and Digital Marketing
Big Data Means Big Money: Why Businesses That Use Big Data Are More Profitable
Big data has dramatically changed the way most businesses operate. While the power of big data has been around for a while, it is only in recent years that companies across various industries have started leveraging it to its full potential. In its simplest form, big data is a collection of information from many sources. This data is usually collected in one of three … [Read more...] about Big Data Means Big Money: Why Businesses That Use Big Data Are More Profitable
International Conference on Artificial Intelligence
Artificial intelligence (AI), the ability of a digital computer or computer-controlled robot to perform tasks generally associated with'intelligent'beings. The term is often applied to the project of developing systems endowed the intellectual processes characteristic of humans, just like the flexibility to reason, discover meaning, generalize, or learn from previous … [Read more...] about International Conference on Artificial Intelligence
Event Marketing Summit
Our Event Marketing Summit lands in NYC this 2018 to create a 2-day thought-provoking summit allowing you to create new friends whilst discussing the most relevant and interesting topics within the marketing and event space. This will be the first Event Marketing Summit hosted in New York building on previous ventures but now we look to really dig into the ever-growing event … [Read more...] about Event Marketing Summit
