McDonalds is a massive global food service retailer with more than 34.000 local restaurants serving more than 69 million people in 118 countries each day. Their daily customer traffic is 62 million customers and they sell approximately 75 burgers every second. With annual revenue of $ 27 billion and over 750.000 employees McDonalds is a huge company. Americans alone consume one … [Read more...] about From Big Data to Big Mac; how McDonalds leverages Big Data
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How Can Small Businesses Take Advantage Of Big Data Video
Big data is not only something for the large, multi-national, corporations in the world. Also small business can reap the benefits from big data. A small business has to look differently at big data, simply because less data is created. That does not mean however that small businesses cannot develop a big data strategy. Especially when small businesses start combining various … [Read more...] about How Can Small Businesses Take Advantage Of Big Data Video
How Our Lives Will Become Datafied video
We have always had the urge to track our daily lives, but with the quantified self movement technology has become so widely available that we can now track anything we want 24 hours a day. From knowing how fast you ate, to how much you walked, how you slept and even how much you went to the toilet. There is an app for almost anything you want to track. Join David Pierce from … [Read more...] about How Our Lives Will Become Datafied video
How Will Big Data Impact Advertising Video
French advertising company Publicis and American advertising company Omnicom have decided to merge in order to gain economies of scale and to be able to compete with digital based advertising companies such as Google. Online advertising is bigger then ever and big data applications shift the role of the traditional advertising to highly targeted online and mobile advertising. … [Read more...] about How Will Big Data Impact Advertising Video
The Privacy Concerns Of Predictive Analytics – Video
Predictive analytics offers a lot of advantages for organisations to predict behaviour and drive decision-making. Predictive analytics can create a lot of value for organisations and consumers. However, there are also privacy concerns, especially when sensitive information is used. For example, predicting which employees are likely to quit their job and deliver that information … [Read more...] about The Privacy Concerns Of Predictive Analytics – Video
