Of course, you know all about web analytics or social media analytics, which has been around for years. However, web analytics and social media analytics alone is not enough to gain an understanding of your (online) business. There is another type of analytics that cannot be overlooked, which is content analytics. What makes it so special and why should you be paying attention … [Read more...] about Why Content Analytics Will Tell You More than Business Intelligence
unstructured data
Want To Get Ahead Of The Competition? Put Big Data Analytics At The Heart Of Your Corporate Strategy
Jessops (photographic retailing), JJB Sports (British Sports retailer), Comet Group (Electrical retail chain), Habitat (retailer of household furniture) and Borders (international book and music retailer) have all recently entered into administration. Perhaps the one commonality is that they failed to remain tuned to their environment and changing customer requirements, so … [Read more...] about Want To Get Ahead Of The Competition? Put Big Data Analytics At The Heart Of Your Corporate Strategy
Customer Strategy – How Will You Utilize Predictive Analytics?
Organizations have the opportunity to grow by becoming more customer centric aligning their operating model around the customer to drive an effective market strategy. A key step in designing a customer centric operating model is to analyze and predict a customers future buying behavior. The business intelligence market is growing nine percent per year and will exceed $80 … [Read more...] about Customer Strategy – How Will You Utilize Predictive Analytics?
A Paradigm Shift Awaits The Media And Entertainment Industry
The media and entertainment industry is awaiting a paradigm shift in the coming years. For many years, this industry was about sending information/entertainment to readers / viewers / users at a moment they thought appropriate (think the TV channels). The broadcasting planning was made based on historical analyses and what the Chief Editor deemed best for the audience. With big … [Read more...] about A Paradigm Shift Awaits The Media And Entertainment Industry
Five Factors to Consider for Your Big Data Initiative
The four Vs. If youre reading this post, chances are good you know what they stand for. In the off-chance you dont, they represent volume, variety, velocity, and value. The first three are relatively quantifiable. The fourth, however, is a bit less tangible, less quantifiable, and as a result it makes it hard to associate a solid ROI to the concept of Big Data usage. This in … [Read more...] about Five Factors to Consider for Your Big Data Initiative
