The company that made your smartphone is no longer a hardware manufacturer. It has become adept at harvesting and managing data from it users, too. Every device has a series of sensors, as well as a user login and an account where data is stored. For manufacturers of wearable technology, theres value in knowing how we spend our time: where we go, what we do, and … [Read more...] about Is Wearable Tech Creating a Data Time Bomb?
trust
How The Financial Services Industry Should Use Big Data To Regain Trust
If there is any industry that can benefit from big data, it is the financial services industry. Of course the first use case that comes to mind is the ability to reduce risks, whether it be credit risk, default risk or liquidity risk. The industry that has lost the trust of its customers a lot since the crisis of 2008 can turn to big data to understand customers better and … [Read more...] about How The Financial Services Industry Should Use Big Data To Regain Trust
How Trust Could Drive Trillions of Dollars With Big Consumer Data
Without being aware of it, consumers create massive amounts of consumer data during their daily activities. This massive data deluge helps organisations to better understand their business and to better target those consumers with personalized offers, experiences and products. For both organisations and consumers it is important to be aware of when and where all that data is … [Read more...] about How Trust Could Drive Trillions of Dollars With Big Consumer Data
In Order to Trust Big Data, Transparency Is Not Enough
Back in the old days of Web 1.0, there has been a short-lived debate on the trustworthiness of information found on websites. We were taught to check that certain information was referenced by other websites as well, that the sources were present and legitimate, and that comparable information could be found on other independent websites. Despite these precautions, a Dutch … [Read more...] about In Order to Trust Big Data, Transparency Is Not Enough
Will Sensor Data Drive The Big Data Development?
Its hard to start any presentation on Big Data without some mentioning of at least the Volume V out of the 3Vs (or how many Vs you have thought up yourself additionally). Or to treat Big Data without indulging in the Petabyte Exabyte Zettabyte - Yottabyte mantra . But where do all those bytes come from? Of course a company embarking on the Big Data train will start with what it … [Read more...] about Will Sensor Data Drive The Big Data Development?