If you want to retain the trust of your customers, you better make sure that you don't have any data breaches. As this infographic, developed by Gemalto, shows, data breaches have a significant impact on consumer trust, loyalty and the perception of how seriously companies take the security of customers' personal and financial data. According to the survey "nearly two-thirds … [Read more...] about Why Trust and Data Breaches Don’t Get Along
trust
Is Wearable Tech Creating a Data Time Bomb?
The company that made your smartphone is no longer a hardware manufacturer. It has become adept at harvesting and managing data from it users, too. Every device has a series of sensors, as well as a user login and an account where data is stored. For manufacturers of wearable technology, theres value in knowing how we spend our time: where we go, what we do, and … [Read more...] about Is Wearable Tech Creating a Data Time Bomb?
How The Financial Services Industry Should Use Big Data To Regain Trust
If there is any industry that can benefit from big data, it is the financial services industry. Of course the first use case that comes to mind is the ability to reduce risks, whether it be credit risk, default risk or liquidity risk. The industry that has lost the trust of its customers a lot since the crisis of 2008 can turn to big data to understand customers better and … [Read more...] about How The Financial Services Industry Should Use Big Data To Regain Trust
How Trust Could Drive Trillions of Dollars With Big Consumer Data
Without being aware of it, consumers create massive amounts of consumer data during their daily activities. This massive data deluge helps organisations to better understand their business and to better target those consumers with personalized offers, experiences and products. For both organisations and consumers it is important to be aware of when and where all that data is … [Read more...] about How Trust Could Drive Trillions of Dollars With Big Consumer Data
In Order to Trust Big Data, Transparency Is Not Enough
Back in the old days of Web 1.0, there has been a short-lived debate on the trustworthiness of information found on websites. We were taught to check that certain information was referenced by other websites as well, that the sources were present and legitimate, and that comparable information could be found on other independent websites. Despite these precautions, a Dutch … [Read more...] about In Order to Trust Big Data, Transparency Is Not Enough
