This article was written by Jed Mole, European Marketing Director at Acxiom, a data, analytics and software-as-a-service company. Were all individuals. And while we all value different things, when things get personal, we care - we want relationships to suit our best interests. So shouldnt a trusted relationship extend to our interactions with brands to give us personalised, … [Read more...] about Using Personal Data for Personalisation – Maintaining a Complete and Trusting Relationship
transparency
In Order to Trust Big Data, Transparency Is Not Enough
Back in the old days of Web 1.0, there has been a short-lived debate on the trustworthiness of information found on websites. We were taught to check that certain information was referenced by other websites as well, that the sources were present and legitimate, and that comparable information could be found on other independent websites. Despite these precautions, a Dutch … [Read more...] about In Order to Trust Big Data, Transparency Is Not Enough
How Big Data Can Help The Developing World Beat Poverty
The amount of data created is not only growing in the developed world, also the developing world is experiencing rapid growth in data creation. However, a large part of the data created in the developing world has a different origin than in the rest of the world: the developing world is progressing rapidly to the mobile era and is largely skipping the desktop and wired era. … [Read more...] about How Big Data Can Help The Developing World Beat Poverty
An Extensive Glossary Of Big Data Terminology
Big data comes with a lot of new terminology that is sometimes hard to understand. Therefore we have created an extensive Big Data glossary that should give some insights. Some of the definitions refer to a corresponding blog post. Of course this big data glossary is not 100% complete, so please let us know if there are missing terminology that you would like to see … [Read more...] about An Extensive Glossary Of Big Data Terminology
Reclaim your name: FTC Commissioner’s Big Data Plan
On June 26th, United States FTC Commissioner Julie Brill spoke to over 100 activists, advocates, journalists, attorneys, and industry professionals at the 2013 Computers, Freedom and Privacy Conference in Washington, D.C. about the challenges she and others are facing with privacy and rising tide of data flooding the world. While extolling the benefits of Big Data, she … [Read more...] about Reclaim your name: FTC Commissioner’s Big Data Plan
