Each day, 2.5 quintillion bytes of big data are created. More than likely, youre familiar with the concepts of content marketing and big data. But, you might not know exactly how they can work together to create the best possible output. A common practice that a lot of marketers immerse themselves in is judging their content content purely based on how many pairs of eyes they … [Read more...] about How Big Data Can Enhance Your Storytelling Abilities in Content Marketing
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4 Examples of Big Data Implementation in Customer Micro-Segmentation
The digital age is rife with possibilities for organizations to further business and improve engagement and conversion. One great improvement technology has allowed us to develop is big data, or simply data that segments customers in a clear and organized way. There are various forms of data at your disposal. Its just a matter of choosing which one would better fit your current … [Read more...] about 4 Examples of Big Data Implementation in Customer Micro-Segmentation
4 Ways How to Monetize the Big Data in Your Company’s Possession
The increasing fuss about Big Data shows that its not a phenomenon thats going anywhere soon it will be tossed around and leveraged in various ways for a very long time. Its a smart one that more companies are beginning to jump on it and are getting more actively involved in the usage and gathering of Big Data. However, the question that remains is, how exactly do they monetize … [Read more...] about 4 Ways How to Monetize the Big Data in Your Company’s Possession
Three Steps You May be Overlooking on the Road to Omni-Channel Retailing
If you are a retailer, then you are well aware that consumers interact with your company through any number of channels, such as email, customer service departments, call centers, social media, in-store visits, and on-line shopping. As your customers place orders on your website, call your customer service department, or use their loyalty card in your brick-and-mortar location, … [Read more...] about Three Steps You May be Overlooking on the Road to Omni-Channel Retailing
