According to Wikipedia, Public Relations is the practice of managing the spread of information between an individual or an organization and the public. As all of that information is data it can be analysed and used to improve the PR activities performed by organisations. Enter the world of big data and that information can be turned into valuable insights. As I have mentioned … [Read more...] about Big Data Helps To Create Great PR Campaigns
strategy
Could Big Data Spur The Development Of The Semantic Web?
The semantic web, or web 3.0, is often quoted as the next phase of the Internet. Led by the World Wide Web Consortium (W3C), the objective is to convert the current web of unstructured and semi-structured data into a web of data. According to W3C, with the semantic web it will be possible to easily share and re-use data across application, community and enterprise … [Read more...] about Could Big Data Spur The Development Of The Semantic Web?
Why a Mere 300 Exabytes In Legacy Data Will Give Us A Headache
Although 90% of the available data in the world was created in the last two years, it does mean that there is still a lot of old data. In 2010 and 2011 we created in total 3 Zettabytes of data. If we use a very simplified calculation, it would mean that the amount of old data is still approximately 0.3 Zettabyte or 300 Exabytes. If we compare that to the 2.5 Exabyte of data … [Read more...] about Why a Mere 300 Exabytes In Legacy Data Will Give Us A Headache
Also SMEs Can Achieve Remarkable Results With Big Data
Research by SAS Institute shows that still 71% of organisations do not yet have a big data strategy. They have not yet started testing or even planning for a big data strategy. The global survey by SAS was performed among SourceMedias Information Management audience; corporate executives and IT managers. It shows that many organisations have not yet thought about a big data … [Read more...] about Also SMEs Can Achieve Remarkable Results With Big Data
HR Can Derive Valuable Insights From Big Data
Big Data impact how we live, how we work and consequently also how we work together. Therefore Big Data should be on the agenda of the Human Resources Manager. When Big Data is applied correctly by the human resource department it can increase employee productivity, decrease costs and improve revenues. Organisations can create better and happier employees with Big Data. Analyse … [Read more...] about HR Can Derive Valuable Insights From Big Data
