More and more academics, including economists, are recognizing the value of consumer data. In a mini-documentary, Booth professors discuss newly available data that is allowing researchers to gain a greater understanding of consumer behavior. Big data can provide answers to many questions previously could not even be asked. Questions such as: What impacts do brands have on … [Read more...] about Big Data Brings New Perspectives to Consumer Marketing – Video
strategy
OpenDataSoft is Designed for Seamless Data Re-using
Company OpenDataSoft Address 33, rue de la Plaine 75020 Paris, France Founders Jean-Marc Lazard and David Thoumas Founded 2011 Funding Self-funded Employees 8 Website www.OpenDataSoft.com/ Rating 7 bits  Public data is becoming more important and governments from around the world are opening up their data sets to be used by citizens and organisations. … [Read more...] about OpenDataSoft is Designed for Seamless Data Re-using
Predictive Analytics with Fine-grained Behavior Data – Video
Predictive analytics is one of the areas within Big data that is very well-known. A lot of big data startups have developed predictive algorithms and many organisation are working on predictive analytics. However, concrete results supporting the advantage conferred by predictive analytics are few and far between. During the Strata Conference, Foster Provost discusses whether or … [Read more...] about Predictive Analytics with Fine-grained Behavior Data – Video
Changing The World With Big Data – One Use Case At A Time
Big Data is impacting society in ways never possible before, enabling us all to gain insights that can transform the way we do business, work with others, and live our lives. David Parker, Vice President SAP Big Data, explains how big data can truly change the world, one use case at a time. He discusses how students who are at risk stay in school with real-time guidance thanks … [Read more...] about Changing The World With Big Data – One Use Case At A Time
Mining the Field of Big Data Strategies
More and more organisations understand by now the need for a big data platform, but they have difficulties actually developing and implementing a big data strategy. John Akred, CTO of Silicon Valley Data Science, discusses how companies can become more data-driven companies and how they should develop a big data strategy. Nowadays, the problem is not so much anymore the … [Read more...] about Mining the Field of Big Data Strategies
