Big Data isnt making an impact just in e-commerce, its also changing how traditional, brick-and-mortar stores are doing business. With the popularity and ease of online shopping, its more important than ever that these b&m stores find ways to be innovative and unique. Theyve got to give consumers a reason to come back, in person, not just online. Big Data and Hadoop in the … [Read more...] about Personalized Customer Experience: Not Just for eCommerce
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The Internet of Things Will Lead Us Into a New Industrial Revolution
Economic theorist and author Jeremy Rifkin explains the importance of the Internet of Things and how it will result in a new industrial revolution. According to Rifkin, the 100 trillion sensors expected for 2030 will change the way business is done and turn consumers into prosumers. He gives quite a few examples of where all those sensors can be found and what can be done with … [Read more...] about The Internet of Things Will Lead Us Into a New Industrial Revolution
An Introduction Into The Legal Implications Of Big Data
Every sector created massive amounts of data that can be analysed for insights. Combining different data sets to create all kinds of information that can be used in a variety of use cases. Ranging from bioinformatics (offering the best treatments to patients based on all available data), to fraud detection (especially relevant for governments and financial services industries) … [Read more...] about An Introduction Into The Legal Implications Of Big Data
Four Ways Big Data Can Drive Your Sales To The Next Level
One of the most well known examples of how Big Data can drive sales is that of Amazon. They have perfected the analysis of all their data in order to increase their sales. But also smaller companies as well as offline companies can use Big Data to drive their sales to the next level. It is all about knowing which data you already collect, which data you require and how to … [Read more...] about Four Ways Big Data Can Drive Your Sales To The Next Level
Here Is Why Big Data and Healthcare Is A Powerful Combination
Big Data and healthcare is a powerful combination. The ability to give doctors insights to all data of their patients can save a lot of lives and save hospitals a lot of money. But how does the landscape look today, how is Big Data already used by different organisations? Are agencies takings steps to start using the benefits of all that data? In order to find answers to such … [Read more...] about Here Is Why Big Data and Healthcare Is A Powerful Combination