Big Data has a lot of potential for true personalized one-to-one marketing. Combining different data sets to create a detailed view of your customers is a powerful tool to increase your sales and increase your conversion rates. Combining customer data with social data and mobile data, the 'Data-triangle' as I explained earlier, can provide you with valuable customer … [Read more...] about 12 Big Data One-to-One Marketing Myths – Infographic
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InsightXM Developed an Events Insight-as-a-Service Solution
 Company InsightXM Address 2 Over Rock Lane Westport, CT 06880 United States of America Founders Leonora Valvo, Chett Rubenstein & Tim Cummins Founded March 2014 Funding Boostrapped Employees 4 Website www.insightxm.com/ Rating 3 bits InsightXM is a new Big Data Startup that launched in March 2014 with an Insight-as-a-Service solution. They combine … [Read more...] about InsightXM Developed an Events Insight-as-a-Service Solution
Enigma Helps Businesses to Use Public Data
 Company Enigma Address 520 Broadway, 11th Floor New York, New York 10012 United States of America Founders Hicham Oudghiri, Marc DaCosta & Jeremy Bronfman Founded January 2013 Funding $ 5.6 million Employees 18 Website www.Enigma.io/ Rating 7 bits Enigma is a Big Data startup that helps businesses to use Public Data. They are creating a large … [Read more...] about Enigma Helps Businesses to Use Public Data
Harnessing The Internet of Things to Transport People Vertically
In the next three decades, over 3 billion people will move into the world's cities. In order to cater for all these people to have a pleasant life in these cities, we will need to turn to the Internet of Things to make the cities smart. The Internet of Things can be applied in every aspect of smart cities, including elevators. Thyssenkrup Elevators, the company that provides … [Read more...] about Harnessing The Internet of Things to Transport People Vertically
What Makes a Good Chief Data Officer?
The board room seating arrangement is about to change in many organisations. With the vast amounts of data being created on a daily basis and the organisations acknowledging the value in data-driven decision making, there is room for the Chief Data Officer. Earlier I described what a job description of a Chief Data Officer should look like. He or she is someone who should … [Read more...] about What Makes a Good Chief Data Officer?
