When customers conduct online research before spending their money, they want to see excellent reviews, high ratings and competitive prices. According to a Bright Local survey, nearly 92 percent of customers search for online reviews, and an average customer reads two to six reviews before trusting a business. Additionally, 88 percent of customers trust online reviews more than … [Read more...] about How to Protect the Online Reputation of a Small Business
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How to Measure Productivity Benefits and Losses of New Technology
Technology exists to make our lives easier. Even simple machines and basic tools saved our ancestors countless hours of manual labor; these days, the latest gadgets promise to shave minutes off our already-lightning-fast tasks, help us communicate more efficiently, or even fully automate tasks that once populated our to-do lists. When you purchase a new device, upgrade to a new … [Read more...] about How to Measure Productivity Benefits and Losses of New Technology
Why You Should Replace a Single Customer View With a Data Based Model
Businesses that work on an omnichannel marketing strategy rely on what is called a Single Customer View to monitor customer behavior patterns. Essentially, a Single Customer View (or SCV for short) refers to an aggregated view of a customer that ties in their visits from multiple channels and avoids duplication or dilution of customer data. For instance, SCV ensures that a … [Read more...] about Why You Should Replace a Single Customer View With a Data Based Model
Why Gamification is the Friendly Scout of Big Data
In the past years, big data has changed the way organisations and societies are operated and managed. Insights from all kinds of structured and unstructured data sources help improve organisations in a variety of ways. However, big data is not the only trend that has a significant impact on how organisations operate. Another major trend at the moment is gamification. … [Read more...] about Why Gamification is the Friendly Scout of Big Data
Why Data Consolidation Is Imperative in 2017
The explosion of data, coupled with tools used to collect and analyze that data, has fundamentally transformed how we communicate, collaborate and innovate. Every employee now has access to some level of analytics, helping to guide strategic decision-making and processes. Yet, while weve made great strides in data democratization, businesses struggle to master data … [Read more...] about Why Data Consolidation Is Imperative in 2017
