Digital technologies play an ever-increasing role in our daily lives. Companies must follow suite to provide consumers with the digitally-connected experiences they expect. Digital transformation takes commitment but it is no longer an option for brands who want to stay competitive. Consumers will simply turn away from companies that aren't keeping pace in favor of a brand … [Read more...] about Digital Transformation: What it is and Why It Matters
strategy
How Thick Data Can Unleash the True Power of Big Data
All that Data which is measurable may not be qualitative. While Big Data helps us find answers to well-defined questions, Thick Data connects the dots and gives us a more realistic picture. We have been hearing this for quite a few years that Big Data and Analytics are the next big waves. While these waves are already sweeping us over, we are missing out on the small things … [Read more...] about How Thick Data Can Unleash the True Power of Big Data
Make or Buy a Digital Transformation
Is a software development competency a prerequisite to a digital transformation? In How to Navigate a Digital Transformation I laid out a path to find ways to improve your company with innovative software solutions. Now what? There are three possible paths you could take to enable your digital transformation initiative: Make it with direct employees Buy it or subscribe … [Read more...] about Make or Buy a Digital Transformation
Achieving Success With Your Big Data Initiatives – A Vendors Perspective
Big data analytics offers revolutionary capabilities but achieving results requires a strategic vision ”and a view into how it can create business value. Over the last few years, the term "big data" has evolved from a vague concept into a mainstream business strategy. But somewhere at the intersection of conceptual promise and real-world implementation, many business leaders, … [Read more...] about Achieving Success With Your Big Data Initiatives – A Vendors Perspective
Why Nespresso Became the Apple of the Coffee
Setting the scene. Nespresso, part of the Nestlé Global Group based in Switzerland, is by far my favourite coffee brand. I enjoy four of them every day. Like many industries, the coffee industry has changed over the last years. Single-cup coffee brewing is on the rise, and Nestlé holds almost 30% of the global brewing market systems. Nespresso was founded in 1987, is present … [Read more...] about Why Nespresso Became the Apple of the Coffee
