Long gone are the days when businesses followed the blinded-experiment, where tests were masked and in some cases impractical. It's time to go beyond the old school approach and stop assuming data as output and start considering it as an input. Data is an asset to organise and eventually action the business process from strategy to planning and further product design. "Data … [Read more...] about 5 Essential Clues to Achieve Data-Driven Marketing
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5 Signs You are Doing Digital Transformation Right
The broad range of changes that must be made in an attempt to refine organisational systems makes it almost impossible to measure digital transformation. If your company is planning digital transformation or has already started the process, it will be important to understand how fast the process is progressing. Additionally, you need to understand the kind of impact that the … [Read more...] about 5 Signs You are Doing Digital Transformation Right
IoT, AI and Blockchain: Catalysts for Digital Transformation
The digital revolution has brought with it a new way of thinking about manufacturing and operations. Emerging challenges associated with logistics and energy costs are influencing global production and associated distribution decisions. Significant advances in technology, including big data and analytics, AI, Internet of Things, robotics and additive manufacturing, are shifting … [Read more...] about IoT, AI and Blockchain: Catalysts for Digital Transformation
Open Innovation: 9 Benefits, 12 Case Studies and 12 Books
Today we hear a lot Open Innovation , but there are a lot of people who are not sure what it means exactly. As this topic is important nowadays, we decided to write an article about it to clarify all your doubts. What is Open innovation? Open innovation is about combining internal resources with external ones to boost innovation culture in the company.1 For example, big … [Read more...] about Open Innovation: 9 Benefits, 12 Case Studies and 12 Books
Trust Is Why Blockchains Will Soon Be Everywhere
The business world runs on trust, but trust is hard to come by. A staggering amount of time and money is spent searching, validating, verifying, checking, auditing, certifying, and worrying ” trust is an expensive proposition. Blockchains make trust easier and less expensive, which is why half a billion dollars was invested in block chain technology last year. Analysts expect … [Read more...] about Trust Is Why Blockchains Will Soon Be Everywhere
