Datafloq

Data and Technology Insights

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How Big Data Makes the Sharing Economy Possible

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Long before capitalism and big corporations ruled the world, we used to survive using different tactics: sharing. Bartering, sharing skills, and helping one another in order to feed ourselves and keep sheltered was simply a necessity. These days, were starting to shift back to those roots with the sharing economya concept that would not be possible in modern times without the … [Read more...] about How Big Data Makes the Sharing Economy Possible

Why Do Television Companies Need a Digital Transformation

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Over just a few years, the world of television production, distribution, and consumption has changed dramatically. In the past, with only a few channels to choose from, viewers watched news and entertainment television at specific times of the day or night. They were also limited by where and how to watch. Options included staying home, going to a friends house, or perhaps … [Read more...] about Why Do Television Companies Need a Digital Transformation

How Brands Can Use Social Media To Enable Geo-Targeting

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A number of recently emerged trends in marketing communications made me think of how much value social media could bring to brands in terms of location-based customer insights.  Companies increasingly enhance their personalization efforts. Without access to the right kinds of big data, efforts to drive revenue through personalized advertising are likely to be … [Read more...] about How Brands Can Use Social Media To Enable Geo-Targeting