The world today is more connected than ever before. 46.1% of the world population are online, thats 3.4 billion internet users. Each of these users typically have 5.54 social media accounts. We generate on average 303 million tweets a day and 60 billion messages a day on Facebook Messenger and WhatsApp. Youll agree these numbers are staggering and were constantly generating and … [Read more...] about How Is Big Data Helping Humanitarian Crises
social data
How Brands Can Use Social Media To Enable Geo-Targeting
A number of recently emerged trends in marketing communications made me think of how much value social media could bring to brands in terms of location-based customer insights. Companies increasingly enhance their personalization efforts. Without access to the right kinds of big data, efforts to drive revenue through personalized advertising are likely to be … [Read more...] about How Brands Can Use Social Media To Enable Geo-Targeting
5 Great Benefits of Big Data in Marketing in 2016
Computation creates tones of consumer data every second. GPS tracking provides location of people who use certain mobile apps, social networks are huge data bases of peoples behavior and attitudes, while search engines record peoples interests and daily needs. All this data can be very useful for marketers, but until recently they werent able to study all this information, … [Read more...] about 5 Great Benefits of Big Data in Marketing in 2016
How Big Data Drives Digital Marketing Success
Its the age of digital and we are all wired in. Smart phones, tablets, hundreds of television channels, thousands of apps, social media, and online shopping are part of our everyday culture. Before the digital revolution, in the not so distant past, marketers focused on creating compelling ads for the Sunday circulars, producing television commercials, and perhaps come up with … [Read more...] about How Big Data Drives Digital Marketing Success
No Secrets in Our Social Media World!
1 Billion data records stolen in 2014 +78% increase in one year (2013) 2,803,036 data records/day 116,793 every hour 1,947 every minute 32 every second Shocking worldwide stats! The EU General Data Protection Regulation (GDPR) is on personal data protection: processing and free movement of data. It considers important aspects like globalization and technological developments … [Read more...] about No Secrets in Our Social Media World!
