Today there was a lot of rumour in The Netherlands because Dutch Bank ING is considering selling insights from data about spending patterns of its customers to organisations for targeted advertisements of 3<sup>rd</sup> parties on its own platform. Many organisations, such as the Consumers Association, are against this proof of concept and even the political parties … [Read more...] about How Organisations Should Deal With The Big Data Knowledge Gap of Consumers
security
Using Personal Data for Personalisation – Maintaining a Complete and Trusting Relationship
This article was written by Jed Mole, European Marketing Director at Acxiom, a data, analytics and software-as-a-service company. Were all individuals. And while we all value different things, when things get personal, we care - we want relationships to suit our best interests. So shouldnt a trusted relationship extend to our interactions with brands to give us personalised, … [Read more...] about Using Personal Data for Personalisation – Maintaining a Complete and Trusting Relationship
Seven Big Data Trends for 2014
As the year 2013 is almost over, it is good to have a look back at the investments made in Big Data startups from around the world, to the growing list of Big Data best practices that appeared. But what happened to the trends that I foresaw in 2013 and what will be the most important Big Data trends for 2014? A reflection on the 2013 Big Data trends Last year I noted that on … [Read more...] about Seven Big Data Trends for 2014
7 Ways Big Data Could Revolutionize Our Lives by 2020
We know that big data is changing the way we life and work. It is changing societies and changing businesses. On this platform we have included many self-driving cars. Source: Who Is Hosting This.com … [Read more...] about 7 Ways Big Data Could Revolutionize Our Lives by 2020
Five Preconditions To Adhere To When Developing A Big Data Strategy
There is a good chance that your organisations will not exist anymore in 10-15 years from now, if you do not start developing a big data strategy now or in the coming years. However, developing a big data strategy is not easy. A big data strategy requires a data-driven, information-centric culture instead of a culture where decisions are based on raw estimates or gut feeling. … [Read more...] about Five Preconditions To Adhere To When Developing A Big Data Strategy
