We are now in the digital era with thousands of gadgets at our hands including tablets, smartphones, digital television, social networks, and e-commerce. Before digital marketing marketers' mission was kind of hard and challenging, they have been required to create captivating and catchy advertisings for TVs, print media, and billboards without any solid knowledge about the … [Read more...] about How Big Data Transformed the Marketing World
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Top 5 ways to use Big Data to improve your Website Design
Big Data is a buzzword these days. Are you wondering what big data is? So, firstly let's get the definition out of the way so that we can begin on the same page. What is Big Data? Big Data refers to huge volume of data, both structured and unstructured. The volume of data is so massive in scope that it is almost impossible to process it using traditional means. As per Cloud … [Read more...] about Top 5 ways to use Big Data to improve your Website Design
A Look at the Role of Big Data in SEO
The concept of big data can seem a bit elusive to most people. There are thousands of possible applications and just when you think you have a grasp on it, something changes. But from a business and marketing perspective, it's important that you recognize how big data is related to SEO. Google: The World's Largest Data Corporation It's impossible to separate big data from SEO, … [Read more...] about A Look at the Role of Big Data in SEO
How Deep Learning Affects SEO
Google is always up to something new and fascinating, and one of the things that they have been working on is the evolution of Google Search from machine learning to something more. Originally, a group of Googles engineers worked on the search engines recognition of synonyms. With users inputting different words interchangeable with one another, Google would implement its … [Read more...] about How Deep Learning Affects SEO
4 Ways Big Data is Altering the SEO Landscape
Big data is changing so many industries and SEO is in no way excluded from this. In fact, big data is making notable inroads in this industry. So, lets take a look at some of the ways its being used to optimise searches. Big Data Offers Deep SEO Insights Google and the other search engines focus on breaking apart content into quantifiable data. This makes it easier for a … [Read more...] about 4 Ways Big Data is Altering the SEO Landscape