Technology continues to open doors of opportunity in various aspects of modern-day life. Undeniably one of the most helpful capabilities that technology has enabled us to do is to harness big data and to make use of it to our advantage consequently. Big data encompasses the massive amount of information about your customers. What time they are active, what they do, where they … [Read more...] about How Big Data Shapes the Future of Search Marketing
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Why the Internet of Things Plays an Essential Role in Digital Marketing
It's no secret that technology is an essential part of our everyday lives. People simply enjoy the benefits that the online world and technology have to offer. That being said, modern businesses are aware where their customers are, and they'll leverage any advantage they can to capture their customers' interests and outrun their competitors. The Internet of Things (IoT) is … [Read more...] about Why the Internet of Things Plays an Essential Role in Digital Marketing
How Increasingly Intelligent Voice Search Is Changing SEO
While we're not quite to the point of routinely passing by Blade Runner-esque sentient beings on our way to work, AI is growing up. It's also bringing a lot of changes to our daily lives. One of the places where our increased use of AI is most evident is in search engines. AI is changing the way search engines such as Google work - both when crawling the web and when … [Read more...] about How Increasingly Intelligent Voice Search Is Changing SEO
Elasticsearch for Dummies
Have you heard about the popular open source tool used for searching and indexing that is used by giants like Wikipedia and Linkedin? No, I'm pretty sure you may have heard it in passing. Yes, I'm talking about Elasticsearch. In this blog, you'll get to know the basics of Elasticsearch, its advantages, how to install it and indexing the documents using Elasticsearch. ‹ What is … [Read more...] about Elasticsearch for Dummies
Elastic Search; 14 Advantages, 4 Case Studies & 7 Books
Everything changes extremely fast nowadays and it is very important to follow new trends and understand them. One of the buzzwords that I want to discuss today is elastic search. We will look at what it is, it's main advantages, statistics, success stories and books. What is Elastic Search? Elastic search is an open source, broadly-distributable, readily-scalable, … [Read more...] about Elastic Search; 14 Advantages, 4 Case Studies & 7 Books
