There are too many businesses today that are sitting on gold mines, namely their customer data. Customer data can provide tons of useful insights that can enable a business to: Build customer loyalty Unlock hidden avenues for profitability Reduce client agitation If youve been sitting on your customer data, here are five practical ways you can use it to build value for your … [Read more...] about 5 Ways you can use Data Mining to gain Competitive Advantage for your Online Store
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Why Big Data Companies Should Become MDM-Oriented
So called big data vendors continuously approach businesses of the so called real economy. They promise revolutionary benefits. Usually the sale task is tough, as big data projects imply significant internal changes which seem costly, unpredictable and indirectly impact whole business model. Such changes are never welcome, unless they are obviously profitable in rational … [Read more...] about Why Big Data Companies Should Become MDM-Oriented
How to Improve Your Customer Service with Big Data
Any organization with a call centre or with customer-facing employees receive complaints and compliments on a daily basis. They talk to customers via the phone, email, messaging App or face-to-face and while doing that, they create massive amounts of data. Unfortunately, very few organizations actually use that data to improve their customer service. While in fact, that data … [Read more...] about How to Improve Your Customer Service with Big Data
Big Data at Walmart is All About Big Numbers; 40 Petabytes a Day!
Some time ago, I already wrote about how Walmart has made Big Data part of their DNA. Since I wrote that post about two years ago, Walmart has continued to expand their Big Data practices. Their objective is to know what every product in the world is, to know who every person in the world is and to have the ability to connect them together in transaction. Rather ambitious … [Read more...] about Big Data at Walmart is All About Big Numbers; 40 Petabytes a Day!
Why Big Data and Technology Mark the End Of Sales
Just finished reading Gartner predicting that by 2020, 85% of interactions between businesses will be executed without human intervention. It is likely that of the 25 million sales people in Europe, there will be only about 4 million left. "Jeez, is this really the future for sales people?" Sales people are no longer the conduit of basic product and pricing data and … [Read more...] about Why Big Data and Technology Mark the End Of Sales
