Predictive analytics is a process that involves passing historical data through statistical algorithms to identify the likelihood of future events. The technology has been around for decades now, with various statistical models in use as early as the 80s to predict the stock market. Only recently, however, have the powers that be come together and made an undeniably strong case … [Read more...] about How Predictive Analytics is Helping Organizations to Increase Sales
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How Companies Are Using Big Data to Boost Sales
Big data has already revolutionized several businesses across the globe. Big data technologies have been helping marketing and sales professionals better define products and services and managing sales network. According to Forbes, the impact of big data has been about 48% on the new age customer analytics, 21% on operational analytics, 12% on compliance/fraud, 10% on new … [Read more...] about How Companies Are Using Big Data to Boost Sales
How to Ensure Data Consistency and Quality
Your company needs data to thrive. Quality data leads to key insights for businesses, and factors heavily into their decision-making. But where do you find quality data? While much of your company's data will come from internal sources such as CRM and ERP software, even more of it will come externally from the web. In fact, the web is the largest data repository out … [Read more...] about How to Ensure Data Consistency and Quality
Using Big Data to Excel in Sales
For any business to grow and succeed, finding ways to increase revenue through sales is very important. When you are looking to improve your sales efforts, there are many different tools that can be used. Today, one of the best tools that you can use to improve your sales is big data. While many industries use big data today, those that are in the sales field could use it a … [Read more...] about Using Big Data to Excel in Sales
How Companies Can Use Conversation Bots to Stop Click Fraud
Marketing is hard enough when there are no set rules. But when click fraud muddies the waters, marketers find themselves struggling to stay afloat. Click fraud is an insidious practice that has been a thorn in the sides of digital marketers for years. Click farms in countries like Russia and India hire workers to click on ads repeatedly, gaming the system and creating false … [Read more...] about How Companies Can Use Conversation Bots to Stop Click Fraud
