At a time in our history when there is more data than ever before, the overwhelming majority of companies have yet to see the full potential of better data insights. PwC and Iron Mountain recently released a survey on how well companies are gaining value from information. The results showed a huge disconnect in the information that is available to companies and the actual … [Read more...] about Why 96% of Companies Fail With Marketing Data Insights
ROI
5 Ways How SMEs can Benefit from Big Data Too
For small or medium businesses the idea of big data is often one that they side-line, believing it to be something that goes more closely with large companies. However, its clearly not the case. We want to demonstrate how SMEs can utilise it in their own industries and benefit greatly. Stay Focused On Your Business's Crucial Points If you want to drive the performance of your … [Read more...] about 5 Ways How SMEs can Benefit from Big Data Too
How to Leverage Big Data to Increase ROI
Big data is a common term being thrown around in the world of business today. However, there are few companies that are actually using big data in order to increase ROI. Over the next couple of years, there will be more options than ever when it comes to using big data to drive the most important results in a business. Many company leaders are unsure of how to use big data to … [Read more...] about How to Leverage Big Data to Increase ROI
Data is Immortal, but Not Immune to Decay
Data exists in a dangerous state of near-non existence. Few businesses would risk not having backups in place. With cloud computing becoming commonplace in enterprise, weve come to accept that our data will be replicated and stored in duplicate. Even data that is intentionally deleted can often be recovered. When Yahoo! purchased Geocities, nobody dreamed that it would go ahead … [Read more...] about Data is Immortal, but Not Immune to Decay
What Do I Do With All This Data?
What do I do with all this data?!? Time and again, we hear this from marketers across all industries. While there is plenty of content and How-To Guides published about Big Data, digital marketing, and social media, just grappling with the data you already have at hand continues to be a challenge for many companies. Before you can even begin thinking about implementing a Big … [Read more...] about What Do I Do With All This Data?
