As a person who has been involved with analytics for a long time, I have historically considered analytics to be a huge differentiator while data was more of a table-stakes enabler. Several trends have come together to make me realize that the equation has been reversed in many cases today. Data as Enabler, Analytics as Differentiator Before the era of big data, most … [Read more...] about Is Data Now More Differentiating Than Analytics?
ROI
How Big Data Can Enhance Your Storytelling Abilities in Content Marketing
Each day, 2.5 quintillion bytes of big data are created. More than likely, youre familiar with the concepts of content marketing and big data. But, you might not know exactly how they can work together to create the best possible output. A common practice that a lot of marketers immerse themselves in is judging their content content purely based on how many pairs of eyes they … [Read more...] about How Big Data Can Enhance Your Storytelling Abilities in Content Marketing
Is Data Quality Essential for Modern Business?
If you wanted to program a computer in the early 1980s, you didnt have the option of coding using a keyboard. You had to create a series of cards, each punched with a pattern of holes. The holes had to be entirely accurate, in both pattern and placement. A typical card contained hundreds of potential positions. Just one error in your card deck would cause the entire card to be … [Read more...] about Is Data Quality Essential for Modern Business?
The Data Quality Tipping Point
Whatever your business sector, data is your most valuable asset. Along with the machinery and stock you hold, data and insights hold the key to profit and growth. But it has the unique ability to unite every department, and every function. It can reveal problems in processes, drive productivity among your staff and ensure everyone is singing from the same hymn sheet. Like any … [Read more...] about The Data Quality Tipping Point
How Data Bonds Sales and Marketing
So far in 2016, weve heard a lot about Big Data, the Internet of Things, and the hottest new marketing technique on the block: hyper-personalised marketing. Marketers are increasingly interested in focusing their efforts on individuals, not database segments, because that all-important personal attention is shown to increase engagement, inspire customer loyalty and deliver a … [Read more...] about How Data Bonds Sales and Marketing
