With steadily increasing hype and an on-going promise that Big Data will solve untold commercial challenges and unanswered questions, how seriously are business taking it and what progress are they making with its implementation, staffing and resulting benefits? MBN Solutions carried out research and questioned 135 participating companies and in excess of 120 senior executives … [Read more...] about Big Payoffs for Big Data Investments
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What Do I Do With All This Data?
What do I do with all this data?!? Time and again, we hear this from marketers across all industries. While there is plenty of content and How-To Guides published about Big Data, digital marketing, and social media, just grappling with the data you already have at hand continues to be a challenge for many companies. Before you can even begin thinking about implementing a Big … [Read more...] about What Do I Do With All This Data?
