Leading retailers have made great strides in becoming omnichannel, multichannel marketing experts. Reaching consumers across multiple channels, having a strong digital presence, engaging on social platforms, and embracing mobile continue to be key themes in targeting todays shopper. However, being present across a myriad of channels is no longer enough to entice consumers who … [Read more...] about How to Personalize the Retail Experience with Data
retailer
3 Ways Retailers Benefit From Big Data Analytics in the Cloud
You might be asking, If it works for Macys, Walmart and Kroger, will it work for me? What are my key benefits? Is it affordable? Deploying a robust retail analytics platform requires a data centre and software designed to pull information from myriad sourcessocial media, internal sales and accounting files, CRM, data from users accessing the company web properties and, one the … [Read more...] about 3 Ways Retailers Benefit From Big Data Analytics in the Cloud
How Cloud Analytics Levels the Playing Field for Small Retailers
Retailers in the U.S. provide 42 million jobs and add more than $2.6 trillion to the GDP each year. Nearly 99 percent are small businesses with fewer than 50 employees, and about 95 percent are single-location stores. Until recently, few had access to sophisticated retail analytics. Yet national mega-retailers have spent millions to build out big data analytics using and other … [Read more...] about How Cloud Analytics Levels the Playing Field for Small Retailers
Working With Retail Numbers: How Retailers Can Benefit From Big Data
Retailers have access to a lot of data, but it does not mean much unless they know what strategy to utilize when working with the numbers. They also have to know how to take that data and make it work for them, so that they can get an edge on the competition. Finally, they must be able to accurately use a model that will give them the information that they need. In order for … [Read more...] about Working With Retail Numbers: How Retailers Can Benefit From Big Data
Why 96% of Companies Fail With Marketing Data Insights
At a time in our history when there is more data than ever before, the overwhelming majority of companies have yet to see the full potential of better data insights. PwC and Iron Mountain recently released a survey on how well companies are gaining value from information. The results showed a huge disconnect in the information that is available to companies and the actual … [Read more...] about Why 96% of Companies Fail With Marketing Data Insights
