Technology is disrupting the face of business and staying ahead of the competition is becoming hard as never before. Customer expectations are exceeding and embracing the technology remains on top of the list to be successful for businesses, especially when it comes to retail. No doubt, implementing new technology needs investment, but the Return on Investment will be at par. … [Read more...] about Chatbots in Retail: How Retailers can Use Chatbots to Engage Customers
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How to Become an Omni-Channel Data-Driven Retailer
In today's digital age where customers are as likely to buy a product from an eCommerce website as from a brick and mortar store, delivering a seamless and value-adding shopping experience has become more important than ever before. The multiple shopping channels available to customers and the competition posed by other retailers have made it an absolute necessity for a retail … [Read more...] about How to Become an Omni-Channel Data-Driven Retailer
5 Quick Tips For Retailers to Make the Most of their Social Media And Blog Data
Retailers can undertake simple analyses on their online and social media data to propel their businesses forward in the following 5 ways: 1. Personalizing Communication & Improving Targeting Retailers can gain quick insights into the desires, wants, and preferences of their customers by examining their purchase history and online browsing and search data. Analysts can … [Read more...] about 5 Quick Tips For Retailers to Make the Most of their Social Media And Blog Data
Retail Data Sharing: Put Your Idle Data To Work And Boost Profits
Most retailers still lag behind when it comes to utilizing data for transforming the analytical ability and drawing conclusive insights. More than collecting available and obscure data, its the acumen of putting it to effective use which is costing retailers dearly. Surprisingly, most retailers are still treading slowly as the process of supplier collaboration is often slow, … [Read more...] about Retail Data Sharing: Put Your Idle Data To Work And Boost Profits
Why Retailers Should Focus On Big Data Security
The digital age has proffered unlimited benefits to the customer and retailer through advanced technologies that make marketing products and services available over a plethora of devices and channels. While all this is happening, a vast amount of information is being created from various important actions including social media mentions, site traffic, server log files, point of … [Read more...] about Why Retailers Should Focus On Big Data Security
