Big Data is making big waves within the world of retail, and for those that harness this tool there lies rich consumer pickings. However it seems that all too few a retailer can fail to grasp just what Big Data can deliver, so here we take an in-depth look at exactly what Big Data can mean for the retail world. Marketing has been completely revolutionised Today the shopper can … [Read more...] about 5 Ways Big Data is Changing Retail and How we Shop and Sell
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Top 3 Challenges Retailers Overcome With Business Analytics
It is clearly the age of the consumer and has been for some time now. As more consumers turn to digital channels, relationships with customers and prospects have become more virtual than physical. Understanding how to target todays on-the-go consumers requires using more data analytics than ever before. In a survey by RSR Research, retailers were asked to name their top 3 … [Read more...] about Top 3 Challenges Retailers Overcome With Business Analytics
Big Data & Analytics for Retail Summit – Chicago 2015
Big Data & Analytics for Retail Summit -'Building Brands with Customer Analytics -'June 17 & 18, Chicago, 2015 - Big Data & Analytics for Retail Summit brings together analytics executives and data scientists working in retail, eCommerce and consumer goods, offering unique insight into the innovations that are driving success in these industries. As the … [Read more...] about Big Data & Analytics for Retail Summit – Chicago 2015
Using Big Data to Target In-Market Shoppers
Using Big Data to Target In-Market Shoppers Finding and converting quality leads tops the list as one of the top goals for marketers. We all love that great feeling of finding the ideal prospect who is looking for our services or products at the moment and converting them to a sale. Of course, finding those prospects with purchase intent before they make the purchase is not a … [Read more...] about Using Big Data to Target In-Market Shoppers
How Big Data is Driving the Next Wave of Mass Customization
Today I was in Johannesburg, South Africa, to give a keynote speech at the Retail Africa event. The below is an excerpt of my presentation. We live in a world with information overload. Every day so much new data is created that customers feel overwhelmed and they dont know what to do with all that information. In fact, it is estimated that this year we will create almost 8 … [Read more...] about How Big Data is Driving the Next Wave of Mass Customization
