There was a time when marketing was all about gut instinct and risk-taking. These days, however, big data empowers informed decision-making that can take your marketing from a shot in the dark to a carefully optimized sales engine. But getting there takes preparation and protection. Data security is essential when it comes to building effective marketing strategies. Once you … [Read more...] about The Importance of Integrating Data Security and Marketing Strategies
Regulation
Crypto Fest 2021
Crypto is heating up with Non-Fungible Tokens (NFTs) and DeFi exploding onto the scene, scalability of Ethereum is becoming a reality, interest in Decentralised Finance (DeFi), Central Bank Digital Currencies (CBDCs) and Non-Fungible Tokens (NFTs) are hot, regulators are scrutinising closely and expectations that bitcoin is going to the moon soon, is causing a rumble in the … [Read more...] about Crypto Fest 2021
Clarifying the Path to Tokenisation
Recently, I got involved in the 2Tokens project. The 2Tokens project aims to clarify the path to realising value from Tokenisation. In the 17th century, The Netherlands transformed the economic landscape with the invention of the stock market. Our assertion is that tokenisation represents as fundamental a shift for the 21st century, but insufficient initiative is taking place … [Read more...] about Clarifying the Path to Tokenisation
