Certainly, it is important to have analytics available in the timeframe needed for making decisions. For many years, it was too difficult and expensive to execute analytics anywhere near real-time and so everything was done using infrequent batch processes. As processing power has increased exponentially and costs have dropped to unprecedented levels, it is feasible to perform … [Read more...] about Is Real-Time Analytics A Money Pit?
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Using Real-Time Marketing and Machine Learning based Analytics to Drive Customer Value Management
The value of data-driven Customer Value Management or CVM cannot be underrated. Data and other algorithms/analytics that shape data are an imperative part of customer value management in a telecom company. With enhanced customer expectations, it is up to the ability of telecom companies to provide customers with a seamless experience and to also ensure that they help boost … [Read more...] about Using Real-Time Marketing and Machine Learning based Analytics to Drive Customer Value Management
Why the Internet of Things Offers a Bold New Frontier for Social Marketing
The year is nearly 2018, and we have yet to see flying cars become the norm or colonisation of mars. Science fiction may have over-promised, but I would argue that Silicon Valley hasn't under delivered. Nearly 1 in 5 households are considered hyper-connected, which means that they have 10 or more internet-connected devices. That's great news for people that are looking for … [Read more...] about Why the Internet of Things Offers a Bold New Frontier for Social Marketing
How Is Big Data Changing Supply Chain Management
In the last couple of years, big data technology was implemented in many different industries. Big data innovations have uplifted the business process to another level by introducing more predictability and by automating the decision making-process. Implementation of big data into the supply chain management has shown similar results. The use of big data technology has enabled … [Read more...] about How Is Big Data Changing Supply Chain Management
Why Content Analytics Will Tell You More than Business Intelligence
Of course, you know all about web analytics or social media analytics, which has been around for years. However, web analytics and social media analytics alone is not enough to gain an understanding of your (online) business. There is another type of analytics that cannot be overlooked, which is content analytics. What makes it so special and why should you be paying attention … [Read more...] about Why Content Analytics Will Tell You More than Business Intelligence
