The world is moving at a pace most people didn't consider possible in the last two decades. New technologies are continually affecting how we live and interact with the world around us. Artificial intelligence has been one of the fascinating technologies that are becoming applicable in different areas of our lives. Just like other fields of human endeavor, Public Relation (PR) … [Read more...] about How Artificial Intelligence and Big Data Can Impact Public Relations
public relations
Stay on Top of a PR Crisis with Real-Time Analytics
Big data technology is touted for its ability to store and analyze enormous amounts of information efficiently. What is sometimes overlooked, however, is its ability to do that gathering and implementing in real-time. In just a matter of seconds the data goes from an unorganized mass to a readable, usable form of information. And now, with Presto as a service any company, big … [Read more...] about Stay on Top of a PR Crisis with Real-Time Analytics
Big Data Helps To Create Great PR Campaigns
According to Wikipedia, Public Relations is the practice of managing the spread of information between an individual or an organization and the public. As all of that information is data it can be analysed and used to improve the PR activities performed by organisations. Enter the world of big data and that information can be turned into valuable insights. As I have mentioned … [Read more...] about Big Data Helps To Create Great PR Campaigns
