It's no secret that data quality is important in sales. In order to make informed decisions, sales reps need accurate and up-to-date information about their customers, prospects and opportunities. Unfortunately, many businesses don't take the necessary steps to ensure that their data is of high quality in Salesforce CRM. This can lead to several problems, including inaccurate … [Read more...] about How to Avoid Bad Data in Salesforce
profiling
How to Increase Your ROI with Data-Driven Content
Most businesses know that content is a must-have in marketing. And not just any content. Good content. While creating compelling content takes times, the pay-offs can be huge. When you add data-driven insights into your content marketing strategy, the rewards are even bigger. Based on a 2015 Content Marketing Trends survey, check out these ways B2B and B2C marketers are using … [Read more...] about How to Increase Your ROI with Data-Driven Content
Taming Big Data: 3 Reasons to Reduce the Data Footprint
Simply stated, the best applications of Big Data is in systems and methods that will significantly reduce the data footprint. Why would we want to reduce the data footprint? Years of knowledge and experience in information management strongly suggests that more data does not necessarily lead to better data. The more data there is to generate, move and manage, the greater the … [Read more...] about Taming Big Data: 3 Reasons to Reduce the Data Footprint
A Paradigm Shift Awaits The Media And Entertainment Industry
The media and entertainment industry is awaiting a paradigm shift in the coming years. For many years, this industry was about sending information/entertainment to readers / viewers / users at a moment they thought appropriate (think the TV channels). The broadcasting planning was made based on historical analyses and what the Chief Editor deemed best for the audience. With big … [Read more...] about A Paradigm Shift Awaits The Media And Entertainment Industry
