In an interview with Chief Digital Office of GroupM, Rob Norman, they discuss building the required technology in order to deal with big data and whether or not to build the technology or to license it. And in the case of agencies building their own tools, can they keep up with individual point solution providers. … [Read more...] about Building Or Licensing Big Data Technology – Video
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Recommendation Engines Are Crucial For Positive User Experiences
Recommender systems are one of the most common applications of big data. The most known application is probably Amazons recommendation engine, which allows users to get a personalized webpage when they visit Amazon.com. But e-tailers are not the only companies that use recommendation engines to persuade customers to buy additional products. Recommender systems can also be used … [Read more...] about Recommendation Engines Are Crucial For Positive User Experiences
