Caesars Entertainment, known from the numerous luxurious hotels and casinos in among others Las Vegas, has become a data-driven organisation where data drives decision-making. Due to the collection of massive amounts of data, Caesars is able to cultivate customer loyalty and surprise guests with free gifts after, for example, a bad day at the casino. Their data-driven strategy … [Read more...] about Caesars Entertainment Trusts Big Data More Than Gambling
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In The World of Big Data, Nothing Is For Free
Big data is everywhere and more and more products are getting sensors and collect data. Thanks to the quantified-self movement, there are so many (free) apps that collect a lot of information of users. However, in the world of Big Data nothing is for free. Free products or services that are offered to users are paid for with data and it is unclear who owns that data from then … [Read more...] about In The World of Big Data, Nothing Is For Free
Big Data Ethics: 4 Guidelines To Follow By Organisations
The possibilities of Big Data are enormous, but moving into the Big Data era carelessly will have massive ethical and privacy impacts. We should master the technology and not the other way around. The goal is to develop better ways how to use the unprecedented computing power to our advantage without intruding on our privacy or ethical standards. In this post I would like to … [Read more...] about Big Data Ethics: 4 Guidelines To Follow By Organisations
Big Data Startup Treparel Is a Big Data Text Analytics Provider
 Company Treparel Address Delftechpark 26, 2628XH Delft, The Netherlands Founders Dr. Anton Heijs Founded 2006 Funding 1 million Employees 10 Website www.Treparel.com Rating 6 bits Treparel is a big data text analytics and visualization software provider. They have developed the KMX platform (Knowing, Mapping and Exploration) that analyses and visualizes … [Read more...] about Big Data Startup Treparel Is a Big Data Text Analytics Provider
The Rise Of The Quantified-Self; And What It Means For Your Organisation
The quantified-self is a movement that has been around since the 1970s but only recently it took off due to the internet of things and the availability of monitoring devices that connect to smartphones. Todays smartphones carry a vast amount of all sorts of sensors that can track almost anything. The quantified-self is Big Data for consumers and consumers are collecting massive … [Read more...] about The Rise Of The Quantified-Self; And What It Means For Your Organisation
