As the worlds largest non-alcoholic beverage company, Coca-Cola generates Petabytes of data from various sources. Multi-channel retail data, customer profile data from loyalty programs, social media data, supply chain data, competitor data, sales and shipment data from bottling partners as well as transaction and merchandising data. Coca-cola collects vast amounts of data and … [Read more...] about How Coca-Cola Takes A Refreshing Approach On Big Data
privacy
Have Marketers Taken Big Data Too Far?
Paula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. In it, she contends that targeting our past purchases to send us relevant offers is smart business, but that the use of retargeting tools and practices is downright creepy. But how creepy is it really? We, as consumers, have enabled this sort of behavior, have we not? We get certain … [Read more...] about Have Marketers Taken Big Data Too Far?
Reclaim your name: FTC Commissioner’s Big Data Plan
On June 26th, United States FTC Commissioner Julie Brill spoke to over 100 activists, advocates, journalists, attorneys, and industry professionals at the 2013 Computers, Freedom and Privacy Conference in Washington, D.C. about the challenges she and others are facing with privacy and rising tide of data flooding the world. While extolling the benefits of Big Data, she … [Read more...] about Reclaim your name: FTC Commissioner’s Big Data Plan
Big Data and Big Brother, What’s the Big Deal?
Big Data and Big Brother: Can Security and Privacy Go Hand In Hand, or Does it Even Matter? So it seems that all of those conspiracy theorists were right! The US government IS spying on everyone. Can you believe it? They're taking all of your personal info and using it for their own purposes. Unheard of, right? The NSA currently has access to personal information, phone … [Read more...] about Big Data and Big Brother, What’s the Big Deal?
The Balance Between Big Data Benefits And Big Risks – Video
The recent revelations about the NSA's secret program makes people aware of the world of big data and the thin line between the benefits and privacy concerns related to big data. The challenge is to get all the great benefits from big data, such as better medical healthcare or  fewer casualties in traffic, while finding a balance with the loss in privacy. Trust and transparency … [Read more...] about The Balance Between Big Data Benefits And Big Risks – Video
