Happy Monday, everyone! Hope you made it through the last week without too much trouble, given last weeks holiday. Of course, Apples presentation certainly helped us all through Tuesday and Sept. 11 on Thursday gave us all a reason to look outside work and at our families and friends for inspiration and gratitude. In case you missed it, here are the top Big Data tech news … [Read more...] about Top Big Data Tech News You Need to Know: Apple Pay, The Right to be Forgotten and More
privacy
Giving The Data Back
I am male. I live in Shoreditch. I have blue eyes. A cat called Sam. I like hot chocolate. And I am 28 years old. This is data. Data is our lives, and forms our identities. These personal details are what we relinquish when we start using free services like Facebook, Google, Amazon and Twitter. This mix of trail, data and pictures that create a disembodied digital aura that is … [Read more...] about Giving The Data Back
How Organisations Should Deal With The Big Data Knowledge Gap of Consumers
Today there was a lot of rumour in The Netherlands because Dutch Bank ING is considering selling insights from data about spending patterns of its customers to organisations for targeted advertisements of 3<sup>rd</sup> parties on its own platform. Many organisations, such as the Consumers Association, are against this proof of concept and even the political parties … [Read more...] about How Organisations Should Deal With The Big Data Knowledge Gap of Consumers
What’s The Future Of Privacy In A Connected World?
Do people understand how much data is being collected from us? Although we enjoy using new smart devices such as connected cars or domotica, organisations need to make sure that these devices are there for the consumer and not against the consumer. Organisations need to ensure that smart devices talk to each other and us but not to others, after all, we don't want a spamming … [Read more...] about What’s The Future Of Privacy In A Connected World?
Using Personal Data for Personalisation – Maintaining a Complete and Trusting Relationship
This article was written by Jed Mole, European Marketing Director at Acxiom, a data, analytics and software-as-a-service company. Were all individuals. And while we all value different things, when things get personal, we care - we want relationships to suit our best interests. So shouldnt a trusted relationship extend to our interactions with brands to give us personalised, … [Read more...] about Using Personal Data for Personalisation – Maintaining a Complete and Trusting Relationship
