The Internet of Things (IoT) is expected to be a $267 billion market by 2020. A lot of this investment should happen in industries like manufacturing, transport, logistics, healthcare, and utilities while the consumer market alone is estimated to be worth around $25 billion over the next few years. An internet connected manufacturing or transportation device is expected to … [Read more...] about Understanding the Shortcomings of the Internet of Things
privacy
9 Tips For Keeping Customer’s Data Safe
The following are 9 ways to better protect sensitive data and encourage trust from customers. 1. Be sure that your privacy policy includes an accurate explanation of how customer data is used by your company. Trust plays a critical role in increasing consumers' willingness to share their personal data with businesses. However, according to an HBR study, social media sites … [Read more...] about 9 Tips For Keeping Customer’s Data Safe
5 Ways Big Data In The Marketing World Will Affect Consumers
Do you ever feel like certain companies are following you around the internet? It's easy to think they know your every thought, but in this particular case, there is a reasonable explanation for why you see them everywhere. That doesn't mean companies don't have so much of your info it would blow your mind. Big data is going to change the way companies operate. In most cases, … [Read more...] about 5 Ways Big Data In The Marketing World Will Affect Consumers
The Big Data Era; How Should Consumers Deal With The New Definition of Privacy?
Organisations like Google, Facebook and Amazon, are building extensive profiles of you about who you are, what you have bought/liked/read and your preferences. This is nothing new, but has been around for years. In exchange for free' services such as Gmail or Facebook, these organisations use extensive profiles to generate revenue through advertising that follows you across the … [Read more...] about The Big Data Era; How Should Consumers Deal With The New Definition of Privacy?
Why Big Data Could Pose Big Problems for Healthcare Privacy
Advances in technology have made massive changes in health care. Dozens of life-saving innovations and treatment options help to extend the average lifespan and improve the life for people who are ailing. Health care wouldnt be nearly as excellent without recent technology, and the demand for tech-savvy health professionals continues is growing. Perhaps the most momentous of … [Read more...] about Why Big Data Could Pose Big Problems for Healthcare Privacy
