With everything written about Big Data, it might seem that Big Data is only really relevant for large corporations who have massive amounts of data, have access to multiple data sources and have the time and money to develop a Big Data strategy. While it is indeed the case that still primarily large corporations are working with Big Data, Big Data also offers significant … [Read more...] about Three Unexpected Benefits Big Data Offers Small Companies
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How Data-Driven Marketing Will Change Your Business
Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study released by Forbes Insights in association with Turn. The right data forms the foundation for strategies such as lead generation, customer acquisition and retention, up-sell and cross-sell, customer experiences, … [Read more...] about How Data-Driven Marketing Will Change Your Business
How Data Science Can Help You Select Your Coffee
Behind every successful person, there is tons of coffee. Successful or not or on your way to success, coffee is the beverage of choice for many of us. Today a coffee drinker faces a choice overload problem there are too many varieties, blends and roasts to choose from. Is there a way to simplify this problem? How can data science help us to streamline our choices without … [Read more...] about How Data Science Can Help You Select Your Coffee
How a Retail Store Chain Predicts Revenues with Big Data
Retail organizations generate massive amounts of data. Strangely enough, not many retail players are putting all this big data to its use. However, one such tech retail biggie did that and with their big data strategy, managed to take a refreshing approach in exploiting that data and deriving value from it. Never have we seen such a dramatic and tectonic shift in consumer … [Read more...] about How a Retail Store Chain Predicts Revenues with Big Data
