Predictive analytics were once considered the cutting-edge way to interact with consumers. The data sets were built on history what a consumer purchased before, how many times a consumer visited a site before buying, and at what point in the buying journey consumers were getting stuck. Those data points offered a wealth of information to companies - and sometimes some … [Read more...] about Beyond Prediction: Why Adaptive Analytics Matter
predictive analytics
4 Big Data Tips for Creating a Safer Workplace
Advanced analytics is having a huge impact on fields such as marketing where it produces more sales at less cost and CRM where it boosts retention and profit per customer, to name two of many. In the field of workplace health and safety, it is safe to say that Big Data has had less impact to date. But, that is changing. A growing number of companies are analysing data through a … [Read more...] about 4 Big Data Tips for Creating a Safer Workplace
Why Machine Learning is the Future of Data Analytics
Facebook makes use of a users likes and preferences to show ads that they may be interested in. When you mistype a search query on Google, the search engine instantly cross-references it against the millions of similar typos to interpret the correct query and shows you results appropriately. Tesla makes use of your cars vital parameters and benchmarks this against available … [Read more...] about Why Machine Learning is the Future of Data Analytics
Machine Learning Becomes Mainstream: How to Increase Your Competitive Advantage
First there was big data extremely large data sets that made it possible to use data analytics to reveal patterns and trends, allowing businesses to improve customer relations and production efficiency. Then came fast data analytics the application of big data analytics in real-time to help solve issues with customer relations, security, and other challenges before they became … [Read more...] about Machine Learning Becomes Mainstream: How to Increase Your Competitive Advantage
It’s YOUR Fault! Big Data Takes on the Blame
Its your fault. No its the other persons fault. Its the guy who cut you off in traffic. Its customer service. Its the government. Its the weather. Its global warming. Its the way things go. A tree falls in the forest. A roof falls in. A business fails. A stock market crashes. A disease spreads. Sh!t happens  Who or what caused it? Cause and effect causality is deeply woven … [Read more...] about It’s YOUR Fault! Big Data Takes on the Blame
