For some time now, predictive analytics has been hailed as the next big thing. A quick Google search for predictive analytics shows that everyone from Forbes to The Wall Street Journal and beyond have written about how predictive analytics is going to transform business and turn analytics on its head and even make BI obsolete . However, despite years of optimism, the analytics … [Read more...] about The Dirty Secret About Predictive Analytics
predictive analytics
Chief Data & Analytics Officer Public Sector 2017
Leveraging Data & Analytics as a Strategic Asset in the Australian Public Service Corinium Global Intelligence is proud to announce the inaugural Chief Data and Analytical Officer Public Sector. As part of Corinium's Global Series, the Chief Data & Analytics Officer Public Sector brings together 100+ of the most senior data and analytics leaders in the Australian … [Read more...] about Chief Data & Analytics Officer Public Sector 2017
Why Predictions Are Not Enough
In recent times, I have read a number of articles lamenting the frequent lack of value resulting from large-scale analytics and data science initiatives. While I have seen substantial value driven from many efforts, I have also seen examples where the results were very poor. My belief is that oftentimes the problems can be boiled down to one basic mistake. Namely, thinking that … [Read more...] about Why Predictions Are Not Enough
The Impact of Predictive Analytics on Horse Racing
Predictive analytics and big data have been used in sports for well over a decade. Using advanced statistical analysis allows professional sports franchises to better identify talent and predict future player performance. In 2002, the trend entered the mainstream when Billy Beane, the Oakland A's general manager, used it to create a cost-effective baseball roster. He used the … [Read more...] about The Impact of Predictive Analytics on Horse Racing
When Big Data Can’t Predict
Most people think that in the age of big data, we always have more than enough information to build robust analytics. Unfortunately, this isnt always the case. In fact, there are situations where even massive amounts of data still dont enable even basic predictions to be made with confidence. In many cases, there isnt much that can be done other than to recognize the facts and … [Read more...] about When Big Data Can’t Predict